How Much did AdWords Pay You Last Month?
Learn the AdWords Marketing System that PAYS
“Follow the Money”
How to Buy the Right
AdWords Clicks to Get Paid
“Clicks are for Show”
are for Dough
“Show Me the Money”
about Your Profit
These Campaigns Earn Nothing – Why?
Small Daily Budgets
Limited by Budgets
No Conversion Tracking
No Conversion Values
Profit-Driven AdWords Campaigns
WHY THERE’S NO MORE EXCUSES
As of May 2014, Google is finally
focusing on Profit-Driven Marketing,
which we’ve been doing since 2011
$1.00 AdWords Spend = $11.40 Sales Revenue
3,628 Sales Conversions
$485,455.80 Sales Revenues
$133.80 Average Order Value
$23,265.00 Daily Budgets
$11.72 Cost per Conversion (CPA)
1,140% Return On Ad Spend (ROAS)
Is this You?
Tried AdWords and given up? How to re-start existing campaigns safely and measure your Clicks for profitability.
Using AdWords but no idea if it works? How to understand which Clicks get Customers, and what they are worth to your business.
Doing OK with AdWords so far? How to identify missed opportunities to save money and get more Customers.
Getting left behind with the latest in AdWords? This website and upcoming Kindle eBook will always be updated with the latest developments.
Ready to max out your business? How to improve processes and workflows to expand your business.
Are you using an Agency to manage your campaigns? How to understand their value, and the pros and cons of monthly billing plans.
Are you a business owner managing your own campaigns? How to set up an integrated marketing machine so you can get on with what you do best.
Are you an in-house manager for your business? How to get the best performance from all the different AdWords Campaign types.
Are you an Agency, or managing multiple Client accounts? How to increase your value to your Clients so they want to pay you more.
Are you an eCommerce Merchant? How to track and maximise your sales revenues from Data Feeds, Merchant Center, Product Listing Ad Campaigns and Google Shopping.
Are you generating leads for others to fulfill? How to exploit your audience demographics for maximum control and targeting of your Campaigns.
Are you generating leads for your own business? How to understand and optimize your lead “supply chain” to get more Customers and increase your marketing budget.
Are you losing online conversions because of phone calls? How to use simple workflows and call tracking strategies to re-capture lost Customer conversions and increase your marketing budget.
The Author: David Rothwell
David is a former Corporate IT Manager who has been an AdWords Management Consultant to world-wide businesses since 2005, responsible for over $38m US / £24m GBP Client spend and 1.8m sales and leads.
In 2011 after experimentally breaking all the accepted AdWords rules of the day, he discovered the Clicks, Customers, Cashflow® system, and pioneered Commission-Only AdWords Management with no monthly fixed fees.
He has spoken at international conferences hosted by AdWords authors and marketers including Perry Marshall, Howie Jacobson, and Ken McCarthy’s System Seminar, in Chicago, London, New York, and Maui Hawaii.
Why this Kindle eBook and Website?
Your goal should be profitable Campaigns with unlimited daily budgets - or you’re not doing AdWords right.
The first question I ask AdWords advertisers is: “How much money can you spend on Clicks to get a Customer and earn a profit?”
Many can’t answer, so this book was born out of frustration, and I decided to publish the system to expose the misunderstandings, mysteries and myths that stop many businesses from earning profit from Google AdWords.